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TTI Travel International Trade Fair Travel travel tips:
FEATURED TRADE FAIRS!

MEDICA: DUSSELDORF
NOVEMBER 12-15, 2014
Good international business contacts are becoming increasingly important for manufacturers of medical technology and medical products. Only those that are well-positioned at the international level are able to balance weaknesses in individual markets and profit in the long run from a market that, seen globally, is growing.
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TOY FAIR: NUREMBERG
JAN 28- FEB 2, 2015
Spielwarenmesse invites trade visitors to attend the Toy Business Forum. Visitors can bring their knowledge of the industry up to speed at the free forum. Experts explain new and worthwhile aspects of a daily topic in 30-minute presentations. The Toy Business Forum thus provides everyone interested in the industry with a comprehensive view of current market developments and marketing trends.
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GULFOOD: DUBAI
FEBRUARY 8-12, 2015
Gulfood is your unrivalled opportunity to source and select from an incredible global product showcase. A warm welcome awaits you at this buzzing event, where you will network with thousands of industry peers and people passionate about driving the market forward.
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CeBIT Hannover
MARCH 16-20, 2015

CeBIT 2014 attracted a total of more than 210,000 visitors. “This means we reached 90% of our overall visitor targets,” said Frese. “This gives us a firm foundation on which to continue enhancing CeBIT as the No. 1 international, business-only event for the digital industry.”

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PHOTOKINA: COLOGNE
SEPTEMBER 20 - 25, 2015
The decision-making competence of the trade visitors was also impressive. In fact, initial results of an independent survey show that around two-thirds of visitors (65 per cent) were either main procurement decision-makers or else had decision-making input
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DRUPA: DUSSELDORF
JUNE 2-15, 2016
After a strategic realignment, the drupa 2016 – undisputed no. 1 flagship fair for print & crossmedia solutions – will be relaunched with a substantially reviewed nomenclatura and a new key signifier. With the slogan “touch the future” it will focus on the industry’s innovative strength and establish a platform for future technologies.
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K PLASTICS & RUBBER: DUSSELDORF
OCTOBER 19 - 26, 2016
K 2103, International Trade Fair – No. 1 for Plastics and Rubber Worldwide, in Düsseldorf, Germany exceeded the high expectations of companies from this sector. The growth in this industry along with the confidence of the companies to be able to showcase pioneering product innovations for all sections of the value added chain raised justified hopes for a good trade fair and brisk post-show business
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STILL TIME TO BOOK THESE FAIRS!
Top Result for the 18th Edition of the World's Premier Fair
SCHWEISSEN & SCHNEIDEN 2013 has impressively highlighted its position as the worldwide number one: Inspired by the good mood in the industry, the 18th edition of the world's premier fair for joining, cutting and surfacing technology achieved an outstanding result. With a turnover volume of more than Euro 2 billion, the exhibitors' expectations in relation to the business at the fair were surpassed considerably. "The visitors from all over the world stayed at the fair for a substantially longer time and were well-informed and enthusiastic about making investments," was the unanimous tenor.

On September 16 - 21, 2013, 1,017 exhibitors from 40 nations presented their innovations at SCHWEISSEN & SCHNEIDEN at Messe Essen - one in four of them travelled from Asia and overseas. By Saturday morning, around 55,000 trade visitors from around 130 countries had obtained detailed information. Almost one in two stayed in Essen for two days or longer - a very good value which highlights the significance of the event and its range on offer. The exhibitors rated the numbers of visitors in total and on their own booths too very positively and also praised the high competence and internationality of the guests. 50 percent of the visitors travelled from abroad.

SCHWEISSEN & SCHNEIDEN
The International Trade Fair for Welding, Cutting, Joining & Surfacing
SEPTEMBER 18-22, 2017

2013, 1,017 exhibitors from 40 nations presented
55,000 trade visitors from around 130 countries
50 percent of the visitors travelled from abroad.
ESSEN TRADE SHOW  HOTELS
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There are plenty of reasons to join us FOR THE SCHWEISSEN & SCHNEIDEN ESSEN FAIR Trade Fair .

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the SCHEWISSEN & SCHNEIDEN ESSEN FAIR Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
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Trade Show Planning Timeline
Utilize a Trade Show Planning Timeline and Checklists to Maximize Your Results

Phase 1: 12+ Months… Set Your Strategy
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Identify the role trade shows will serve, as part of your overall marketing and sales strategy. Then, secure buy-in within your organization.
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Develop a detailed trade show budget and forecast your return on investment.

Phase 2: 9 to 12 Months Before Show
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Set specific objectives for your show such as number of product sales, leads generated, publicity secured, etc.
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Identify your booth space needs, along with your exhibitor resources for booth accessories, banners, marketing collateral, equipment, and promotional items.
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Register and reserve your display stand space with the event sponsor and request full details on exhibit requirements.
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Develop a trade show marketing plan that utilizes a mix of promotional methods to reach prospects. Your plan should be divided into three sections: 1. Pre-Show Marketing, 2. At-Show Marketing, and 3. Post-Show Marketing.

Phase 3: 6 to 9 Months Before Show
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Write a compelling sales message that gets across the key points you want to communicate at your exhibit in 30 seconds or (preferably) less. You and your staff will need to rehearse this message and use it confidently at your booth to maximize your effectiveness.
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Determine your exhibit design, layout and graphics needs. You can hire a company to handle design and production or take a more hands-on approach by using web-based exhibition design software to create the look and configuration of your display before handing it over to an exhibit producer. Take your time to select an exhibit firm that meets your needs, based on capabilities, design talent, cost and delivery timing.
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Along with your exhibit design, consider your lighting needs. Depending on the type of product or service you are promoting at a given trade show, illumination can play an integral role in attracting attention and/or complementing the image you want to project. For example, you may want use lighting truss to add more drama and focus to your booth area or highlight a specific product you are promoting.
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Identify high-impact tradeshow giveaways and promotional strategies you will use to attract visitors to your display area.
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Determine the literature and marketing materials you will need at the show - and begin design and printing work.

Phase 4: 3 to 6 Months Before Show
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Order your giveaways or promotional items.
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Continue working with vendors on your display booth, exhibit items, and marketing materials. Confirm delivery dates and adherence to your trade show planning timeline.
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Determine staffing requirements, develop booth schedules, and plan training sessions.
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Identify how you will ship your display and other items to the show.
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Begin making travel arrangements, including airfare, hotel and car rental reservations, if necessary.
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Launch pre-show marketing initiatives.

Phase 5: 1 to 3 Months Before Show
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Put together follow-up packets to send immediately following the show to your leads.
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Continue pre-show marketing activities
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Make all travel arrangements.
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Schedule staff training.
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Contact event sponsor for any last minutes details.
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Finalize production of booth display, promotional items, and marketing materials – and confirm shipping dates.
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Finalize all travel arrangements.
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Schedule dinners or other meetings to be held at the show with prospects, distributors and/or customers.

Phase 6: 1 Week Before Show
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Complete staff training.
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Confirm shipping arrival dates for your booth display, promotional items and materials.
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Double check that all action steps on timeline have been covered.

Phase 7 – Follow-up Activities: 1 Day to 1 Week AFTER Show
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Analyze leads, send follow-up packets, and make contact as appropriate.
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Evaluate success of trade show participation compared with objectives from your trade show plan.
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Review your budget compared to your actual expenses for the show. Determine your return on investment.
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Make recommendation whether to participate in the same trade show next year. Include suggested changes, enhancements, and other trade show ideas.